Tracking setup

Know how many contacts your site brings and from which campaign.

We set up Google Tag Manager, a cookie consent banner, ad pixels and Google Ads conversions.

Tracking with GTMfrom PLN 500 excl. VATproposed price

What you get

Tracking from your site to your campaigns

We start with GTM and a consent banner, then add the rest to match the campaigns you run.

Scope

  • Phone clicks and forms countedGoogle Tag Manager (GTM) records clicks on your phone number and submitted forms.
  • Visitor consentThe banner asks for cookie consent before tracking and ads start.
  • Campaigns see the resultMeta and TikTok pixels and Google Ads conversions show which ads brought a contact.
  • Site statisticsGoogle Analytics and Search Console: traffic on your site and visibility in Google.

Price

GTM and a consent banner to start, the rest to match your campaigns

Each item costs PLN 500 to set up.

proposed price

  1. Always part of tracking

    • Tracking with GTM

      PLN 500excl. VAT

      Google Tag Manager counts clicks on your phone number and submitted forms.

      because all tracking on the site is set up in GTM

    • Cookie consent banner

      PLN 500excl. VAT

      Visitors choose whether to allow tracking and advertising before either starts.

      because tracking and ad tools usually use cookies, and the banner asks visitors for consent

  2. What else you need, and why

    • If Google Ads campaigns

      • Google Ads conversions+PLN 500so Google Ads can see which clicks ended in a contact
    • If Meta or TikTok campaigns

      • Meta and TikTok pixels+PLN 500because Meta and TikTok campaigns measure results with a pixel
    • If visitor statistics

      • Google Analytics and Search Console+PLN 500to see traffic on your site and how it performs in Google
  3. Further work

    PLN 200–250per hour, excl. VAT

    The specialist rate for Advertising and tracking. The exact rate goes into the contract.

    • All rates exclude VAT; 23% VAT is added.
    • After 6 pm, at weekends and on public holidays, we charge 200% of the listed rate.
    Full price list

Example quote: Tracking with GTM (PLN 500) + Cookie consent banner (PLN 500) + Meta and TikTok pixels (PLN 500) = PLN 1,500 excl. VAT

How it works

Three steps from the first call to rollout

You know the price of every item before we start work.

  1. Call and audit

    You tell us how the company works today. We check on site what works and what needs to change.

  2. Plan and quote

    You get a list of work in an agreed order, with a price for each item.

  3. Implementation and handover

    We work in stages, each ending with a result you can check. At the end we hand over all access.

FAQ

Questions about tracking

If your question is not here, call us.

Will GTM count every phone call?

No. It counts clicks on your phone number on the site; it can't see a number dialled by hand, for example from a business card.

Why does tracking need a consent banner?

Because tracking and ad tools usually use cookies, and the banner asks visitors for consent before they start.

What is an ad pixel?

A snippet of Meta or TikTok code on your site. It tells the campaign which visits came from an ad and whether they ended in a contact.

Contact

Let's talk about tracking on your site

On the first call we agree what should be counted and in which campaigns.

Technologies we work with

  • Google Workspace
  • Acronis
  • Cloudflare
  • Google Cloud
  • MikroTik
  • Cisco
  • ChatGPT
  • Python
  • Make
  • Apps Script
  • Google Ads
  • Meta
  • Instagram
  • ClickUp
  • Retell AI
  • Windows
  • SQL Server
  • Comarch ERP Optima
  • Linux