PROOPAdvertising
Ads where your customers are looking. On Google, Meta and ChatGPT.
We run campaigns on Google Ads, Meta (Facebook and Instagram) and ChatGPT. We treat SEO as long-term advertising.
Channels
We choose the channel by how customers look for you
Every campaign leads to a website or landing page with measurement through GTM.
Advertising channels
- Google AdsAds in Google results for people searching for a given service.
- Meta: Facebook and InstagramCampaigns in feeds and stories on Facebook and Instagram.
- ChatGPTAds in ChatGPT, shown alongside answers to users' questions.
- TikTokIf your customers are on TikTok, we will set up an ad account and launch a first campaign.
- SEOLong-term advertising: visibility in unpaid Google results.SEO in the Akwadrat case study
- Landing page and measurementA page for the campaign, with calls and forms measured through GTM.Websites
Case study: Akwadrat
Akwadrat accounting office: Google Ads and SEO
We launched the first Google Ads campaigns in July 2023, alongside the website and SEO. We now also run the firm's ChatGPT campaigns. Every figure comes with its source.
- ~1 a daynew phone enquiry from a prospective client, up from about one a monthReported by Akwadrat's president (interview), after the combined work
- 2–3 a weeknew clients signing a contractReported by Akwadrat's president (interview), after the combined work
- +994%sessions from unpaid search results: 364 → 3,982GA4, December 2024 to February 2025 vs September to November 2024
- 74,605Google Ads clicksGoogle Ads, July 2023 to 2 July 2026
Which channel should we advertise on?
Where your customers look for services like yours. If they type them into Google, the first channel is Google Ads. We agree the channel on the first call.
Will SEO replace advertising?
SEO works more slowly: it takes months of work on content, while an ad shows from the day the campaign starts. That is why we treat SEO as long-term advertising and combine it with campaigns.
How will we know whether the ads work?
From measurement. Through GTM we count calls and forms from the website and visits from each campaign, and we go through the results with you.
Services
One contact for IT, your website and advertising
- IT Transformationfrom email through 2FA/MFA to encryption
- Security and monitoringmonitoring, logging, backup
- Network and infrastructureinternet, Wi-Fi, VPN, cabling
- AI and softwareAI agents, custom applications
- Websiteswebsites, landing pages, SEO, GTM
- AdvertisingGoogle Ads, Meta, TikTok, ChatGPT, Instagramthis page
Contact
Let's talk about advertising your company
On the first call, you tell us who your customers are and where they come from today, and we assess which channel to start with.
Technologies we work with
ChatGPT
Python
Apps Script
Google Ads
Meta
Instagram
ClickUp
Retell AI
Windows
SQL Server
Linux