PROOPAdvertising
Advertising that shows how many contacts it brought.
We run campaigns on Google Ads, Meta (Facebook and Instagram) and ChatGPT. We count phone-number clicks and forms from ads through GTM.
Campaign set-upfrom PLN 500 excl. VATproposed price
What you get
Campaign, landing page and tracking in one place
One contact for advertising, your website and IT. We choose the channel based on how customers look for your business.
Channels
- Ads in search resultsGoogle Ads for people who type the name of your service into Google.
- Ads on social mediaCampaigns on Facebook and Instagram (Meta); we can also launch a TikTok campaign.
- Ads in ChatGPTAds alongside ChatGPT answers; we run such campaigns today for the Akwadrat accounting firm.
- You know what worksWe count contacts from each campaign through GTM and go through the results with you.
Price
Campaign set-up: PLN 500 per channel
Tracking and a consent banner are added if your site doesn't have them yet. Ongoing campaign management is charged by the hour.
proposed price
A campaign in each channel you choose
Google Ads campaign
PLN 500excl. VAT
An ad account and a first campaign, linked to tracking on your site.
Meta campaign
PLN 500excl. VAT
Facebook and Instagram: an ad account and a first campaign.
ChatGPT campaign
PLN 500excl. VAT
Ads shown alongside ChatGPT answers.
TikTok campaign
PLN 500excl. VAT
An ad account and a first TikTok campaign.
What else you need, and why
If you don't have a website
- Campaign landing page+PLN 500because the ad leads to a page customers can call you fromPrices and packages: Websites
If the site has no GTM and consent banner yet, or you're not sure
- Tracking with GTM+PLN 500because we measure contacts from each campaign through GTMPrices and packages: Tracking setup
- Cookie consent banner+PLN 500because ads use cookies, and the banner asks visitors for consent
If Google Ads
- Google Ads conversions+PLN 500so Google Ads can see which clicks ended in a contact
If Meta or TikTok
- Meta and TikTok pixels+PLN 500because Meta and TikTok campaigns measure results with a pixel
Further work
PLN 200–250per hour, excl. VAT
The specialist rate for Advertising and tracking. The exact rate goes into the contract.
- All rates exclude VAT; 23% VAT is added.
- After 6 pm, at weekends and on public holidays, we charge 200% of the listed rate.
Example quote: Google Ads campaign (PLN 500) + Meta campaign (PLN 500) + Tracking with GTM (PLN 500) = PLN 1,500 excl. VAT
How it works
Three steps from the first call to rollout
You know the price of every item before we start work.
Call and audit
You tell us how the company works today. We check on site what works and what needs to change.
Plan and quote
You get a list of work in an agreed order, with a price for each item.
Implementation and handover
We work in stages, each ending with a result you can check. At the end we hand over all access.
Our work: Akwadrat
Akwadrat, an accounting firm: Google Ads, SEO and ChatGPT
We launched the first Google Ads campaigns in July 2023, alongside the website and SEO. Today we also run ChatGPT campaigns there.
- ~1 a daynew phone enquiry from a prospective client, up from about one a monthReported by Akwadrat's president (interview), after the combined work
- 74,605Google Ads clicksGoogle Ads, July 2023 to 2 July 2026
The result of the whole set-up – website, content, SEO, campaigns and the firm's own team; we don't claim it for other firms.
Which channel should we advertise in?
Wherever your customers look for such services. If they type them into Google, the first channel is Google Ads. We agree the channel on the first call.
Why does advertising need a cookie consent banner?
Because ads and tracking use cookies, and the banner asks visitors for consent. If your site already has one, we don't charge for it again.
How will we know whether the ads work?
From tracking. Through GTM we count phone-number clicks and forms on the site and visits from each campaign, and go through the results with you.
Contact
Let's talk about advertising your company
On the first call, you tell us who your customers are and where they come from today, and we assess which channel to start with.
Technologies we work with
ChatGPT
Python
Apps Script
Google Ads
Meta
Instagram
ClickUp
Retell AI
Windows
SQL Server
Linux